Search Engine Optimization
Drive traffic to your website with Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving your website's organic rankings within the search engines. SEO boosts your online visibility by allowing your website to be seen more and therefore driving more traffice to the site.
Review & Analysis – CRF Design will review your current website to identify all areas that need improvement: Site structure, HTML coding, back links, content, and any other factor that may be negatively affecting your rankings.
Keyword Research – Using keyword research tools, we will provide a list of potentially effective keywords.
Content Creation – Original, well-written and keyword-rich content is critical to the success of any search engine optimization campaign. Content draws search crawlers, as well as maintains the attention of visitors. CRF Design will help implement strong content, press releases, articles, blog posts, etc.
Link Building – One of the primary metrics that the almighty Google uses to rank websites is the number of inbound links pointing back to the site. Link development is very important and, therefore, is one of the most time-consuming aspects of SEO. I’ll recommend fee-based and free directories, submit created content to relevant directories, create shareable content, maintain social media profiles, propose link exchanges with noncompetitive websites, and generate online buzz.
Direct Mail & Every Door Direct Mail
CRF Print is a full-service direct mail company that has the experience and resources to help you meet your marketing objectives. With CRF Print as your direct mail partner, you can count on a well-planned strategy, solid marketing, and flawless execution.
Traditional media advertising such as TV and radio can be expensive, and not always affordable for smaller businesses. Direct Mail is an effecitve low cost solution to reach your audience.
Direct mail can focus on a targeted group of prospects who are more likely to respond to your offer, giving you more bang for your buck.
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.
From letters to postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons.
Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.
E-mail newsletters are an excellent way to stay in touch with your clients. CRF Design's professionally designed e-mail newsletters offer a powerful method of communication. By regularly reaching out to your customers and clients and providing them with valuable information and promotions, you are establishing trust. By establishing trust, you are increasing the likelihood that people will repeatedly come to your website. E-mail newsletters allow you to inform your website visitors of your current offerings, new services, upcoming events, and other industry-specific information. E-mail newsletters are managed online. You can manage a variety of statistics, including click-through rates, open rates, e-mail address changes, and much more.Cost effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing getsTargeted
Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.Easily Shareable.
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.Measurable
Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing provides precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.